First, Let’s Talk About Music.
Every good story has a beginning. Ours started with a playlist.
Before Curatorplug became a publication, before the conversations about art, fashion, design, film and everything in between, there was music. More specifically, there was a love for finding it, collecting it, sharing it and introducing other people to sounds they might not have discovered otherwise.
What started as a little corner of TikTok grew into something we could hardly have imagined. We began by sharing playlists, putting people onto new artists and creating a space for music lovers to find their next favourite song. One playlist became another, one discovery led to another, and somewhere along the way, a community began to take shape.
A Playlist and a Dream.
We didn’t necessarily have a grand plan. We just knew we loved music, and we wanted to share that love with other people.
Over time, the playlists became more than collections of songs. They became a way of connecting people to artists, sounds, moods and musical worlds. We found ourselves paying closer attention to the creative communities surrounding music, the visual identities, the stories, the cultural influences and the people making things happen behind the scenes.
…
And naturally, our curiosity started taking us elsewhere.
We became interested in the ways music intersects with fashion, art, design, literature, film and everyday culture. We wanted to explore the conversations happening across these worlds and create a space where they could exist alongside one another. That curiosity eventually became Curatorplug.
Over time, the playlists became more than collections of songs. They became a way of connecting people to artists, sounds, moods and musical worlds. We found ourselves paying closer attention to the creative communities surrounding music, the visual identities, the stories, the cultural influences and the people making things happen behind the scenes.
We became interested in the ways music intersects with fashion, art, design, literature, film and everyday culture. We wanted to explore the conversations happening across these worlds and create a space where they could exist alongside one another. That curiosity eventually became Curatorplug.
Getting here has been a journey of experimentation, learning, building and, above all, following our interests. From sharing playlists on TikTok to growing a community of music enthusiasts and creatives, we’ve spent the last few years discovering what this platform could become. It has changed shape along the way, but the excitement of finding something wonderful and sharing it with someone else has never really left us.
Now, we’re opening a new chapter.
Think of this as a space to discover, explore and stay curious. We’ll be bringing you closer to the artists worth knowing, the sounds worth hearing, the creative voices worth following and the cultural conversations worth having. Expect new music discoveries, artist features, interviews, playlists, reviews and plenty of things you didn’t know you needed on your radar.
We’re particularly interested in the sounds, stories and creative expressions emerging across Africa and its diasporas, while remaining curious about the wider world and the unexpected connections that bring us together.
And while music might have been our first love, it certainly won’t be our only conversation.
We’re excited about what this space can become, and even more excited to have you here for it. Whether you’ve been following our journey since the TikTok days or you’ve only just found us, we’re glad our paths have crossed.
So, make yourself at home. Explore a little, find something new, share something with a friend and, most importantly, keep listening.
After all, there’s always another song to discover.
Curatorplug
Curatorplug is a cultural organisation and creative platform tracking and exploring the ideas, people, and creative practices shaping African and diasporic culture globally. Part publication, part cultural platform, part ongoing world-building research, we take experimental approaches to media, cultural organising, publishing, curation, and platform-making — creating new infrastructure for how stories, ideas, and communities connect and endure.
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